Armed with $20,000 in credit card loans and the knowledge that there
had to be a better way to sell service contracts for consumer electronics,
Fred Schaufeld launched NEW Customer Service Companies, Inc. in 1983. Originally known as National Electronics Warranty, NEW became the first fully-insured service plan administrator in the nation.

In his quest for a sustainable business model, in 1987 Mr. Schaufeld also co-founded the Service Contract Industry Council (SCIC), the service contract providers’ association working for fair and consistent regulation of the service contract business.

Through a series of ongoing innovations, Mr. Shaufeld’s commitment to a fully-insured underwriting program and prompt, attentive and knowledgeable customer service has positioned NEW as the industry leader in delivering exceptional customer service for extended service plan programs and buyer protection services.

        Launched first fully-insured nationwide service plan administrator

        Introduced price interval underwriting

        Fred Schaufeld co-founded Service Contract Industry Council

        Ranked in top 100 companies of Inc. 500

During the 1990’s, both the retail and consumer markets embraced the value of extended service plans and buyer protection services on a variety of products, most notably consumer electronics. While retailers looked to NEW for increased profits and enhanced customer loyalty, consumers appreciated the opportunity to protect their purchases from failure as well as convenient access to customer care and service when problems arose.

        Introduced industry first coverage for jewelry

        Founder Fred Schaufeld named Entrepreneur of the Year

        Won Call Center Solutions Award

        Launched call center in Great Falls, MT

        Won The Sports Authority Vendor of the Year Award

        Introduced warranty solutions to manufacturers

As the popularity of extended service plans continued to grow, NEW responded with innovative, forward-thinking solutions such as advanced call center applications and online self-service portals. In fact, NEW’s innovations quickly set standards across the industry. NEW’s reputation for unparalleled customer care brought more and more clients on board, resulting in a tremendous growth in call center operations across the nation.

        Launched call center in Crestview, FL

        Won Best Buy BRAVO! Award

        Launched bi-lingual call center in Sterling, VA

        Launched call center in Hays, KS

        Won SAM’s CLUB Best Member Service Award

        Launched call center in Klamath Falls, OR

Today NEW’s position as the industry leader is reflected in one simple phrase…driven by results. Results for our clients include substantial profitability and increased customer loyalty. Results for the customers of our clients include peace of mind and outstanding customer care. In fact, we are the first service plan provider to be recognized by J.D. Power and Associates Certified Call Center Program℠ for providing “An Outstanding Customer Service Experience”—not once, but twice! While we remain the nation’s leading provider of extended service plans and buyer protection services, our primary business has always been and will continue to be that of delivering exceptional customer care when a customer has a problem with a product or needs support in its operation.

        Earned J.D. Power and Associates Certified Call Center Program℠ Award

        International CES Innovations Design & Engineering Award

        Launched Rapid City, SD Call Center

        Launched Home-Based CCR Program

        Re-Certified by J.D. Power and Associates

        Won Wal-Mart Financial Services Annual Customer Service Award